executive team
Erin Franczyk & Rob Grennan, Co-Founders
Erin’s deep involvement in the disciplines of design research and visual design earned her a pedigree of clients including Gary Fisher, Herman Miller, the Chicago Symphony Orchestra and Life Fitness. Her fluid understanding of human factors and technology provides her an unrivaled sense of what makes a product succeed and fail in today’s hyper-aware consumer markets. As a mother of three children, she has personally experienced the challenges of daily school lunch preparation and been frustrated by the inadequacies of the current products on the market. She also benefits from having her own “in-house” product testing team.
Rob’s history as a multi-disciplined designer of print, exhibit, wayfinding systems, interactive interfaces, coupled with his extensive experience with product research has provided success to clients such as Nike, Motorola, Western Union, Illinois Tool Works, Lake Forest Hospital and the Chicago Symphony Orchestra. This broad understanding of visual systems and marketing channels provides Goodbyn an integral viewpoint on consumer markets. His ability to implement large-scale, multi-phase projects—with teams of graphic designers, product designers, architects and clients—gives him a bird’s eye perspective of every detail, from supply chains to product launches.
